Hear from Phillip McGee, Principal Technical Program Manager, Avery Products, and Bohdan Khomych, Associate Director of R&D Products, SoftServe how the two companies collaborated and leveraged technologies from Amazon Web Services (aws.com) and NVIDIA ( to create an AI-driven content creation platform. This solution, called the SoftServe Content Creator, transforms simple text prompts into print-ready designs and other visual assets, aimed at making professional design accessible to business users without design experience. Avery wanted to enable users to create polished, attention-grabbing, print-ready labels and designs instantly from simple text descriptions. SoftServe developed the generative AI pipeline and integrated it into the Avery Design & Print interface, accelerating the process with NVIDIA's AI Enterprise software on AWS cloud infrastructure. View the short video to hear about the collaboration and an example of applying generative AI in a practical business context to streamline content creation and improve efficiency for everyday users.
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2025/12/13
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